Congratulations Brian Rhoads!!

On behalf of the entire URC Team, please join me in congratulating Brian Rhoads on his 6/30/22 retirement.

Brian’s 40 years in the refractory industry…including 17 years at URC…have made a lasting impact on his teammates, his customers and an industry that is better because of his dedicated service.

Originally from Wyomissing, PA, Brian earned a BS in Ceramic Science and Engineering from Penn State University in 1982. From there, Brian spent 18 years at 3 different refractory companies focusing on the manufacturing and quality side of the business. In 2002, he landed at URC, where he quickly made an impact at the Sharonville facility. Brian soon became famous for his relentless work ethic, which included a 4 AM start time and a “whatever it takes to make it right for the customer” attitude.

On a daily basis, Brian made sure the production and quality process was on track for our customers. Specifically, his overall knowledge of the products and process enabled him to make substantial contributions to the roll out of a new ERP system in 2008. This same knowledge and his incredible work ethic made the move from Sharonville to Brookville, IN seamless to our customers. Most recently, Brian worked his magic to successfully startup the new production facility in Birmingham… while simultaneously working with a major new licensee across the world.

Much could be said about Brian’s technical prowess and his accomplishments in production and quality. To his teammates and his customers, Brian is simply the genuine article…the no nonsense guy who earned everyone’s trust through hard work, competence, great follow through, excellent people skills and a sincere desire to do it right…and make it right for the customer. Perhaps his real legacy at URC is the transfer of his approach to the process and other teammates, thereby making our 4U Service model better.

Thank you, Brian…get some sleep and good luck with your retirement plans! You will be missed!